She Who Has the Gold…
…makes the rules, of course.
But when the gold takes the form of top-notch public
relations, she AND he get to make rules like these:
Our PR concentrates on delivering what we really need.
Our PR does something positive about the behaviors of
those outside audiences that MOST affect our organization.
Our PR persuades those key outside people to our way of
thinking, then moves them to take actions that allow our
department, division or subsidiary to succeed.
In other words, our PR uses its fundamental premise to
deliver external stakeholder behavior change, the kind that
leads directly to achieving our managerial objectives.
And that fundamental premise? Here’s what it looks like:
People act on their own perception of the facts before them,
which leads to predictable behaviors about which something
can be done. When we create, change or reinforce that
opinion by reaching, persuading and moving-to-desired-
action the very people whose behaviors affect the organization
the most, the public relations mission is accomplished.
If you do just what we’ve covered so far, what kind of results
might come your way? How about welcome bounces in show
room visits; community leaders beginning to seek you out;
membership applications on the rise; customers starting to
make repeat purchases; fresh proposals for strategic alliances
and joint ventures; prospects starting to do business with you;
higher employee retention rates, capital givers or specifying
sources beginning to look your way, and even politicians and
legislators starting to view you as a key member of the
business, non-profit or association communities.
But you had best get your public relations people involved
by getting them on board this kind of approach to PR. Be sure
everyone buys into why it’s so important to know how your
outside audiences perceive your operations, products or
services. Be especially certain they accept the reality that
negative perceptions almost always lead to behaviors that can
damage your organization.
Reason together about how you will monitor and gather
perceptions by questioning members of your most important
outside audiences. Questions like these: how much do you know
about our organization? Have you had prior contact with
us and were you pleased with the interchange? How much
do you know about our services or products and employees?
Have you experienced problems with our people or
And do remember that your PR people are already in the
perception and behavior business and can be of real use for this
opinion monitoring project. Of course you can always use
professional survey firms, but that can be a budget buster.
However, whether it’s your people or a survey firm who
handles the questioning, the objective is to identify untruths,
false assumptions, unfounded rumors, inaccuracies, and
Your next chore is identifying which of the problems
outlined above becomes your corrective public relations goal –
clarify the misconception, spike that rumor, correct the false
assumption or fix a variety of other possible inaccuracies?
Fact is, you can meet that goal only when you select the right
strategy from the three choices available to you. Change
existing perception, create perception where there may be
none, or reinforce it. Picking the wrong strategy is about as
cool as serving a meat and potatoes guy an asparagus and
broccoli casserole with braised celery on the side. So please
be certain the new strategy fits comfortably with your new
public relations goal. You wouldn’t want to select “change”
when the facts dictate a “reinforce” strategy.
And now the toughest part of this job — create a persuasive
message aimed at members of your target audience. Always a
challenge to put together action-forcing language that will help
persuade any audience to your way of thinking.
Because s/he must create some very special, corrective
language, be certain you have your best writer on the assignment.
You need words that are not only compelling, persuasive and
believable, but clear and factual if they are to shift perception/
opinion towards your point of view and lead to the behaviors
you have in mind.
Happy to say that things get easier. Identify the communications
tactics you need to carry your message to the attention of your
target audience. Insuring that the tactics you select have a record
of reaching folks like your audience members, you can pick
from dozens that are available. From speeches, facility tours,
emails and brochures to consumer briefings, media interviews,
newsletters, personal meetings and many others.
As often is the case, the credibility of the message can be
dependent on the credibility of its delivery method, you may
wish to deliver it in small getogether-like meetings and
presentations rather than through a higher-profile media
Requests for progress reports will probably be heard from various
quarters. Let that signal to you that you and your PR team had best
undertake a second perception monitoring session with members
of your external audience. You’ll want to use many of the same
questions used in the first benchmark session. But now, you will
be watching very carefully for signs that the bad news perception
is being altered in your direction.
And rest easy when things seem to be slowing down. These
matters usually can be accelerated by adding more
communications tactics as well as increasing their frequencies.
The bottom line is, this workable public relations blueprint will
help you persuade your most important outside stakeholders to
your way of thinking, then move them to behave in a way that
leads to the success of your department, division or subsidiary.
So, no matter who has the gold, the public relations rules that
will best serve any business, non-profit or association manager
read this way: the people you deal with do, in fact, behave like
everyone else – they act upon their perceptions of the facts
they hear about you and your operation. Leaving you not
much choice but to deal promptly and effectively with those
perceptions by doing what is necessary to reach and move
your key external audiences to actions you desire.
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- Latest Auto Updates: A platform delivering the latest news, updates, and trends in the automotive industry, including new car launches, advancements in technology, and market developments.
- Peace Love and Property: A platform offering insights, tips, and resources related to real estate and property ownership, empowering individuals to make informed decisions in the housing market.
- A1 Latest News: A comprehensive news source covering a wide range of topics, including current events, entertainment, lifestyle, and business, delivering up-to-date news and articles.
- 247 Media Articles: A media platform providing a diverse range of articles, stories, and perspectives on various topics, including news, entertainment, culture, and more, catering to a wide audience.
- News Online 247: A comprehensive news platform providing 24/7 coverage of global events, featuring breaking news, in-depth articles, and analysis across various categories.
- Tele Magazines: An online magazine platform offering a diverse selection of magazines covering topics such as lifestyle, entertainment, fashion, health, and more, providing readers with a wide range of reading options.
- Pick Top News: A curated news source delivering top headlines and trending stories from various domains, keeping readers informed with the most relevant and impactful news.
- Top Marketing News: A platform focused on marketing news, trends, and insights, providing marketers and business professionals with valuable information to stay updated in the dynamic world of marketing.
- Quick 247 News: A fast-paced news platform delivering quick and concise news updates, keeping readers informed with bite-sized news articles across different categories.
- Zonal Articles: An article directory platform hosting a wide range of articles on diverse topics, offering a platform for authors to share their knowledge and expertise with readers.
- Publish Your Voice: A platform empowering individuals to publish and share their thoughts, opinions, and stories, giving a voice to unique perspectives and fostering meaningful discussions.
- PR News 4U: A press release distribution platform offering businesses and organizations a channel to share their news and announcements, reaching a wide audience and gaining visibility.
- Your Talk News: A community-driven news platform providing readers with a space to engage in discussions, share opinions, and participate in news-related conversations.
- E-Home Market: A marketplace platform catering to the home goods and furniture industry, offering a wide selection of products and facilitating convenient online shopping for home essentials.
- Kohn Home: A platform offering insights, tips, and resources for creating a stylish and functional home, featuring home decor ideas, interior design inspiration, and product recommendations.
- Richerson Interiors: An interior design platform showcasing inspiring designs, trends, and tips for creating beautiful and harmonious living spaces, helping individuals transform their homes.
- : A platform providing resources, guides, and strategies for entrepreneurs and business owners to develop and grow their businesses, offering insights into various aspects of business management.
- Tips 2 Biz: A platform offering practical tips, advice, and strategies for individuals starting or running a business, providing guidance and inspiration for business success.
- Biz Organizational Goals: A resource hub focusing on organizational management and productivity, offering tips, tools, and resources to help businesses achieve their organizational goals.
- Universal Business Ideas: A platform featuring a wide range of business ideas and opportunities, providing aspiring entrepreneurs with inspiration and insights to start their own ventures.
- Business Links: A curated collection of business-related links and resources, offering a directory of useful websites, tools, and services to support businesses in their operations and growth.
- One Day Business: A platform offering quick guides, step-by-step tutorials, and resources for individuals looking to start a business in a short timeframe, providing practical advice for efficient business setup.
- My VIP Business: A platform catering to high-end and luxury businesses, offering insights, strategies, and resources for entrepreneurs in the luxury sector to elevate their businesses.
- Newz Business: A news platform focused on business news, updates, and analysis, covering topics such as finance, entrepreneurship, market trends, and industry insights.
- Net Biz Land: An online platform offering resources, tools, and guidance for individuals looking to start an online business or explore opportunities in the digital landscape.
- Real Business Deal: A platform highlighting real-life business deals, acquisitions, and success stories, providing inspiration and insights into the world of business transactions.
- Talc Magazine: A lifestyle and culture magazine offering thought-provoking articles, features, and interviews covering a wide range of topics, including fashion, travel, art, and entertainment.
- PR Biz Online: A public relations resource platform offering tips, strategies, and industry insights to help businesses and PR professionals effectively manage their public relations efforts.
- Beniska House: A platform dedicated to home improvement and DIY projects, offering guides, tips, and inspiration for individuals looking to enhance their living spaces.
- Turf Event: An event management platform providing resources, tips, and insights for planning and organizing successful events, including conferences, exhibitions, and special occasions.
- Metro Autographs: An autograph collecting platform featuring a wide selection of autographs from celebrities, athletes, and notable personalities, catering to collectors and enthusiasts.
- Tayton Tech: A technology-focused platform offering news, reviews, and insights into the latest gadgets, software, and technological advancements.
- My Cyprus Apartment: A platform offering information, resources, and listings for individuals interested in purchasing or renting apartments in Cyprus, providing a comprehensive guide to the real estate market.
- Restaurant Orient: A platform dedicated to Asian cuisine, featuring restaurant reviews, recipes, and cultural insights, celebrating the diverse flavors and traditions of Asian food.
- Infini Press: A press release distribution service providing businesses and organizations a platform to share their news, announcements, and updates, increasing their visibility and reach.
- Flaire Home Furnishings: A platform showcasing stylish and curated home furnishings and decor, offering inspiration and options for individuals seeking to create beautiful living spaces.
- Only Business Analyst: A platform catering to business analysts, offering resources, tools, and insights to support their role in analyzing and improving business processes and strategies.
- Cafe Feedz: A platform dedicated to food and beverage industry news, trends, and insights, providing updates and analysis for professionals and enthusiasts in the culinary world.
- Top Tech Daily: A technology-focused platform offering daily updates, news, and reviews on the latest tech gadgets, innovations, and industry trends.
- LMA Online: A platform offering resources, insights, and news for the leisure, hospitality, and tourism industry, catering to businesses and professionals in these sectors.
- Space Chimps 2: A platform dedicated to space exploration and astronomy, featuring news, articles, and educational content to foster interest and knowledge about the universe.
- Alithad News: A comprehensive news platform delivering news, analysis, and updates across various domains, including politics, business, entertainment, and sports.
- Furniture Trend: A platform showcasing the latest trends in furniture design, providing inspiration and ideas for individuals looking to furnish their homes or spaces.
- Professional Home Search: A platform offering resources and guidance for individuals searching for professional and business-related properties, including offices, commercial spaces, and professional services.
- Home Small Kitchen: A platform dedicated to small kitchen ideas, tips, and solutions, offering creative and efficient ways to optimize small kitchen spaces.
- UST Health: A health and wellness platform offering insights, tips, and resources for individuals looking to prioritize their health and well-being.
- Stocks Daily: A financial news platform focusing on stock market updates, investment insights, and market analysis, providing readers with information to make informed investment decisions.
- Polk Court Consulting: A platform providing consulting services and resources for legal professionals and individuals involved in court cases, offering guidance and support throughout the legal process.
- LS Autoparts: An online marketplace offering a wide range of automotive parts and accessories, catering to car enthusiasts and owners looking for quality products.
- ND Art and Technology: A platform exploring the intersection of art and technology, featuring news, articles, and insights into how technology is shaping the art world.
- Delta Sky Shop: An online shopping platform offering a diverse selection of products ranging from electronics to lifestyle items, providing convenience and a seamless shopping experience.
- NHL4Sale: A marketplace platform catering to NHL fans, offering a wide range of NHL merchandise, collectibles, and memorabilia.
- Imperial Craft: An online platform showcasing artisan crafts and handmade products, promoting craftsmanship and supporting artisans and makers.
- Advices4Health: A health and wellness platform offering informative articles, tips, and advice on various health topics, empowering individuals to make informed decisions about their well-being.
- Adsum Restaurant: A website showcasing Adsum Restaurant, offering a glimpse into their menu, dining experience, and culinary offerings.
- Addams Family Blog: A blog dedicated to the Addams Family franchise, featuring articles, news, and discussions about the iconic characters and their stories.
- Quick Car Valuation: A platform providing fast and convenient car valuation services, helping individuals determine the estimated value of their vehicles.
- Cultural Shopping: An online platform offering a curated selection of products and goods that celebrate different cultures, promoting cultural appreciation through shopping.
- Yes Home Buy: A real estate platform assisting individuals in buying and selling homes, providing resources and guidance throughout the home buying process.
- China Media Campaign: A platform dedicated to sharing news, insights, and campaigns related to media in China, offering a deeper understanding of the country’s media landscape.
- TPP Center: A platform providing resources and information related to the Trans-Pacific Partnership (TPP) agreement, offering insights into its implications and developments.
- World’s News Tomorrow: A news website delivering timely news and updates on a wide range of topics from around the world, keeping readers informed about current events.
- iDoo Online: An online platform offering a wide range of products and services, including electronics, gadgets, home goods, and lifestyle items.
- Get 24/7 News: A news platform providing 24/7 coverage of global events, offering breaking news, features, and analysis across various categories.
- Hair Saloninna: A website highlighting the services and offerings of Hair Saloninna, showcasing their expertise in hair care, styling, and beauty services.
- Press Business: A platform delivering business-related news, articles, and insights, keeping readers updated with the latest developments in the business world.
- Exotic Model Cars: An online store offering a wide selection of exotic model cars for collectors and enthusiasts, providing detailed replicas of high-end automobiles.
- Quick 24 News: A news website providing quick and concise news updates across various categories, delivering essential information to readers.
- Pioneer News: A news platform offering a wide range of news articles and features, covering diverse topics from around the world.
- Crazy Bulk Blog: A blog dedicated to fitness, bodybuilding, and supplements, featuring articles, tips, and reviews related to Crazy Bulk products.
- Search Portals: A directory of search portals and search engines, providing users with a convenient platform to access multiple search engines in one place.
- Top Theme Studio: A platform offering premium themes and templates for websites, blogs, and online platforms, helping users enhance their digital presence.
- Family Fortunate: A blog focused on family-related topics, including parenting, relationships, and lifestyle, providing insights and tips for creating a happy and healthy family life.
- Car Nut TV: A platform featuring automotive videos, reviews, and enthusiasts’ content, catering to car lovers and providing entertainment and information about cars.
- News Entame: A news website specializing in entertainment news, celebrity updates, and pop culture stories, keeping readers informed about the latest happenings in the entertainment industry.
- News Voices: A platform offering diverse perspectives and voices on news and current events, fostering discussions and promoting inclusive dialogue.
- Pioneer News Limited: A news platform delivering reliable news coverage, features, and analysis on a wide range of topics from around the world.
- News Street 24: A news website providing comprehensive coverage of national and international news, featuring articles, interviews, and opinion pieces.
- Local Poower: A platform focused on local news, events, and community stories, showcasing the unique aspects and happenings of various localities.
- News Blog on Internet: A blog platform offering a variety of articles and insights on topics ranging from technology and lifestyle to current events and opinion pieces.
- News All Things: A comprehensive news platform covering a wide range of topics, including news, technology, business, sports, and more.
- NWF Forgings: A platform showcasing NWF Forgings, a leading manufacturer of forgings and engineered solutions, providing information about their products and services.
- My News Room: A personalized news platform allowing users to curate their own newsroom and stay updated on the topics and categories of their interest.
- Crypto Protec: A platform offering resources, tips, and information about cryptocurrency security and protection, helping individuals safeguard their digital assets.
- Today’s News Blog: A blog delivering news, articles, and insights on various topics, including current events, lifestyle, technology, and more.
- Zellers Restaurants: A website showcasing Zellers Restaurants, highlighting their menu, locations, and dining experience.
- News Glance: A news platform providing a quick overview of the top news stories, offering concise summaries and links to more detailed articles.
- Wonderful World of Food: A platform celebrating the world of food, featuring recipes, culinary experiences, and food-related content from different cultures and cuisines.
- Rise Education: An educational platform offering resources, insights, and guidance for students, parents, and educators, focusing on personal growth and academic success.
- Kyun Search: A search engine platform providing users with a unique search experience, offering a combination of relevant search results and curated content.
- WebPro Asia: A digital agency specializing in web development, design, and online marketing solutions, helping businesses establish their online presence.
- Tech Whereabouts: A technology blog providing insights, reviews, and updates on the latest tech gadgets, software, and technological advancements.
- Shop Dutty: An online store offering a variety of products, including fashion, accessories, electronics, and lifestyle items.
- Shavi True: A platform dedicated to natural hair care, offering tips, tutorials, and product recommendations for individuals embracing their natural hair texture.
- Alpha Laboratory Services: A platform highlighting the services and capabilities of Alpha Laboratory Services, a provider of laboratory testing and analysis services.
- Shoppen Boys: An online store offering a range of products for men, including fashion, grooming, and lifestyle items, catering to the needs and preferences of male shoppers.
- Residential Property Shop: A platform assisting individuals in buying, selling, and renting residential properties, providing resources and support throughout the real estate process.
- Glen Harris Homes: A website showcasing Glen Harris Homes, a reputable builder and developer specializing in residential properties, offering information about their projects and services.
- T-Honda: A platform featuring Honda vehicles, services, and dealership information, catering to Honda enthusiasts and potential customers.
- Post or Not: A social media platform allowing users to share posts and engage with others while maintaining control over their privacy and visibility settings.
- Tu Vida Fitness: A fitness platform offering workout routines, nutrition tips, and wellness advice to help individuals lead a healthy and active lifestyle.
- Mexican Food Fayetteville: A website highlighting Mexican food restaurants and cuisine in Fayetteville, providing information about local Mexican dining options.
- Arbitrage Cars: A platform offering insights, tips, and resources for individuals interested in buying and selling cars through arbitrage, exploring opportunities in the automotive market.
- Be Handy Web: A platform offering resources, guides, and tutorials for DIY enthusiasts, providing tips and techniques for home improvement projects and repairs.